“I love getting lost in museums, becoming so absorbed in art books that I lose track of time, and observing people and their gestures.” Such dreamlike, cultural musings have become a source of inspiration for Sam Baron. His poetic, responsible and collective approach has consistently put him in a league of his own, through creations that are as artistic as they are functional, and as dazzling as they are useful.

From tableware to carpets, scenography to interior design, the artist draws on ancestral traditions and reinvents them with astonishing modernity and a subtle interplay of associations. Even so, the mantra endures: though it may be informed by sophisticated references, design must remain accessible. Born in France in 1976, Sam Baron studied at the École des Beaux-Arts in Saint-Étienne before graduating from the École des Arts Décoratifs in Paris.

In 2006, at just 29 years old, he was appointed creative director of the design department at Fabrica in Treviso,  in northern Italy, a dynamic, fast-paced laboratory that brings together impassioned talents from different disciplines, among them designers, musicians, sociologists, historians and graphic designers. That extraordinary incubator provided him with an intensely rich experience spanning more than a decade, during which he nurtured his vision.

Bolstered by that escapade, he took his suitcases and sketchbooks and settled in Lisbon and Paris, where he was made a Chevalier des Arts et des Lettres. Having won a string of prestigious awards, among them the Grand Prix de la Création de la Ville de Paris, Sam Baron is now a leading voice in responsible design who tirelessly re-examines the impulse to produce more, and the meaning and environmental impact of each new object.

As if reminiscing on a childhood spent in the heart of the Jura mountains, the artist grants a special place to nature and its infinitely diverse beauty, all while offering new interpretations of familiar codes and icons.

This resonance shines in each of his collaborations with Dior Maison. Starting with the 2021 Salone del Mobile, he revisited the Medallion chair – an emblem of the Louis XVI style chosen by Christian Dior when he founded his eponymous House – in indoor and outdoor versions, including a swing chair and a double rocking chair.

In a prolongation of those artistic dialogues, he designed for Dior Maison a series of lifestyle collections, the latest of which, symbolically named Ode à la Nature, reveals irresistibly organic shapes and plant motifs that incorporate exceptional craftsmanship and innovation. Delicately translucent branches, flowers and foliage enhance glasses, candleholders and decorative dishes, evoking a promenade through an imaginary garden.

Echoing those inspirations, for the 2025 edition of the Salone del Mobile, Sam Baron designed three unique Dior vases, with dimensions and sumptuous details that push even further the limits of excellence. Each piece is a tableau depicting the cycles of the seasons and of life: by turns nascent or majestic, nature appears  more than ever as a magnified, essential muse. A fusion of beauty and technical expertise. An encounter, a revelation.