His radical approach and exacting standards have made him one of the leaders of the AG group, a gathering of artists and critics, and of the monochrome practice known as Dansaekhwa. Ha Chong-Hyun is also a genius of colour, motif and repetition. In 1974, he began his most celebrated Conjunction series. Using a back pressure method also known as bae-ap-bub, he allows free forms born of his imagination to spread, unfurl and express themselves.

His success was immediate and continued with the Paris Biennale, the São Paulo Biennale and the Triennale in India. As one of the founders and chairman of the Korean Avant-Garde Association, he helped conceive the Seoul Biennale in 1975. His artwork is held by major institutions including the Solomon R. Guggenheim Museum in New York.

For the eighth edition of Dior Lady Art, Ha Chong-Hyun transposes his iconic compositions onto four Lady Dior handbags, a quartet of enchanting art objects that play on nuance and relief. A reinterpretation of Conjunction 74-26 – which is displayed at the Museum of Modern Art (MoMA) in New York – is inspired by a pony leather shoe designed by Roger Vivier for Dior, while other bags, in blue or red tones, are elevated by the excellence of couture savoir-faire reprising, in virtuoso 3D, the lively, animated and textured character of his aesthetic. By inviting Ha Chong-Hyun to exhibit his work in the heart of the Seoul boutique, Dior renews its commitment to the infinitely uplifting creativity of the Korean art scene.