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© LAURA SCIACOVELLI

THE ENCHANTED WORLDS OF RITHIKA MERCHANT

Welcome to a surreal, colourful universe populated by sacred animals, human silhouettes and flowers. For the Dior spring-summer 2025 haute couture show, Maria Grazia Chiuri invited the Indian artist Rithika Merchant to create a monumental, immersive work. A portrait by Boris Bergmann.

In The Flowers We Grew – a superb fresco created for the Dior spring-summer 2025 haute couture show – nine paintings by the artist have been transformed into embroidery thanks to the virtuoso skills of the artisans at the Chanakya ateliers and the Chanakya School of Craft. Both grandiose and intimate, it reveals a world nourished by stories of the women on the maternal side of Rithika Merchant’s family – a clan originally from Kerala – and celebrates the power of femininity through the ages.

Born in Mumbai in 1986, Rithika Merchant began painting and drawing from childhood. Her parents, both doctors, supported and encouraged her. While she cites the works of Frida Kahlo, Hilma af Klint and Kiki Smith as key influences, she draws her inspiration from artists from her homeland, notably Nalini Malani and Mithu Sen. She is also passionate about Indian folk art: the saturated tones of Kalighat painting and the refined, multifaceted motifs of Kalamkari miniatures can be found throughout her work.

D : Culture - Portrait Rithika Merchant
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D : Culture - Portrait Rithika Merchant
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© Melinda Triana

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© LAURA SCIACOVELLI

Though she left India to study – she is a graduate of Parsons The New School for Design in New York – and to travel, particularly for residencies, she always remained very attached to her homeland. In her paintings, she reinvents Indian mythology, its symbols and its traditions.

Success came quickly. Today, Rithika Merchant’s work is exhibited in Paris, London and Mumbai. Her art captures vibrant universes in which beings mingle with nature that is in a perpetual state of metamorphosis. Steeped in the botanical engravings of centuries past, Indian rites and childhood memories, her creations draw the eye and captivate, gradually guiding it towards an awareness of the importance of ancestral links between humankind and our environment.

Rithika Merchant tirelessly explores those connections, that interdependence, the resonances that shape our relationship to the world and constitute our ecosystem. Her art becomes political: the “enchanted worlds”  she imagines prompt viewers to rethink their relationship with the Earth, the living creatures around us, our history, life. Rithika Merchant’s quest clearly aligns with the approach of Maria Grazia Chiuri, who never ceases, through her collections, to showcase committed female artists.

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