THE ATELIER OF
THE marvellous

From one era, one world, one femininity to the next, from the realm of the marvellous to the real world. In this new collection, Maria Grazia Chiuri explored fashion through the prism of its myriad metamorphoses, and the way in which those come to life in an almost magical narrative. The Creative Director invited guests to “the other side of the mirror”, an enchanted kingdom where time stands still and the rules of logic and convention become obscure. This couture odyssey unfurled in a series of detours and multiple influences – from the House’s heritage to contemporary myths – shaping a unique, ethereal universe.

The Pagliani atelier has made the art of trompe-l’oeil and illusion its specialty. For the Dior spring-summer 2025 haute couture show, the Italian company was invited to bring to life the organza feathers that adorned certain garments, transforming models into bird-like visions in an enchanted universe. Perpetuating 19^th-century techniques, artisans formed the petals using ancient tools handed down from generation to generation, then painted them one by one to create depth and assembled them on the pattern. An exacting process that required time and precise, meticulous gestures to give the model its light, wonderfully natural effect.

In a marvellous convergence of excellence, embroiderers and finishers from the ateliers of Hurel, Jato, Lemarié, Lesage, Safrane, Vermont and Vermeulen displayed the richness of their talents and the precision of their craft, transforming each Dior look into a true couture masterpiece. An impassioned dialogue between specialized artisans, and an infinitely poetic tribute to couture that, more than ever, makes it possible to fulfil every desire.