The AMAZON:
SAGG NAPOLI

In the half-light, a 70-metre-long metal and glass structure reflected a muted atmosphere. Then phrases appeared, like solemn slogans of protest: “May the building of a strong mind and a strong body be the greatest work I have ever made.” Between those words, a young woman stepped forward and placed herself inside them. A sculptural and athletic figure, she carried a bow and a quiver. Slowly, with precision and accuracy, she let fly an arrow. The audience held its breath. It streaked across the space and struck true, piercing a drawing of an eye. The archer smiled. The show could commence. Imperturbable amid the all-conquering looks by Creative Director Maria Grazia Chiuri for the Dior spring-summer 2025 women’s ready-to-wear collection, the Amazon continued her act, each time hitting her target in a hypnotic choreography of gestures.

The woman who dreamed up and performed this feat is known as SAGG Napoli. Behind the acronym is Sofia Ginevra Giannì, who was born in Naples in 1991. Her hometown in southern Italy was the starting point for her artistic expression. Nestled between Vesuvius and the Mediterranean, its narratives, inhabitants and imaginations mingle in a rich cultural melting pot. SAGG Napoli is nurtured by such historical and geopolitical knots. In her work, she explores the unique character of Southern Europe: its way of being, language(s), radicality, capacity for resistance, violence and poetry give life to multifaceted expressions.