Christian Dior, the couturier of dreams, was also a visionary perfumer who saw his olfactory creations as giving his elegant silhouettes an added dash of spirit: “Perfume is the finishing touch to a dress (...); it’s an open door to a rediscovered universe,” he wrote.

Today, La Collection Privée Christian Dior showcases those enthralling, abiding bonds through four exclusive gift boxes enhanced with the Toile de Jouy Mexico dreamed up by Pietro Ruffo for the Dior Cruise 2024 show, now specifically adapted by the Studio Dior to perfectly suit these objects of desire.

Reinterpreted in an original sketch, this whimsical design is punctuated by a flight of butterflies, symbols of the art of metamorphosis. Poetically, the captivating creatures alight on boxes for a quartet of iconic fragrances: Gris Dior, a chypre with notes of rose; Lucky, with its abundant bouquet of white and green flowers and the heady power of lily-of-the-valley; Sakura, with its majestic cherry blossom; and Jasmin des Anges, with its delicious apricot facet.

It almost seems as though the whisper of petals, the blossoming of corollas^* and the rustle of butterfly wings have come to life and blended into a magical fusion of flora and fauna. On every box, the motif plays on infinitely subtle colour variations that reflect the luminous nuances of each scent (for more on this fascinating palette, see inset). At once romantic and ultra-modern, this refined ensemble pens a new couture story, a tale of passion(s). As Christian Dior pointed out: “That’s why I became a perfumer, so that you could merely open a bottle and all my dresses would emerge!”

Radiant Nuances

The bucolic scene of Jasmin des Anges unfolds in sunny tonalities reminiscent of jasmine’s olfactory ones; Sakura hews to rosy tones, in the image of the Japanese cherry tree to which it pays homage; Gris Dior, an enigmatic chypre, is clothed in a mauve-tinged powdery grey, echoing the founding couturier’s favourite colour; lastly, Lucky is revealed dressed in multiple shades of green, a nod to its primary accord enveloped in white flowers and lily-of-the-valley, Christian Dior’s good-luck flower, evoking eternal spring.