The Source of Youth

A23 S530 PRESTIGE LE NECTAR P26D PACK NECTAR HERO BOURGEON_FLEUR

the source of YOUTH

LE NECTAR PREMIER, THE LATEST ADDITION TO THE EXCEPTIONAL DIOR PRESTIGE LINE, REPRESENTS A TRUE REVOLUTION. THANKS TO BUDS FROM THE ROSE DE GRANVILLE AND AVANT-GARDE TECHNOLOGIES, IT VISIBLY TURNS BACK THE CLOCK… BY FRANÇOISE-MARIE SANTUCCI.

On the cliffs of Normandy near Christian Dior’s childhood home, the villa Les Rhumbs, grows the Rose de Granville, the marvellous and literally extraordinary heiress of a totally unique lineage. It takes energy to blossom in the English Channel’s harsh climate! The result of seven hybridizations conducted by genius horticulturist Jérôme Rateau, the Rose de Granville has revealed its powers in Dior Prestige skincare for more than twenty years. Now, it has been endowed with an even more incredible virtue: that of halting the noticeable signs of time’s passage on the skin. Indeed, its first spring buds – and they alone – have remarkable vitality: they contain twice¹ as many regenerating factors as the flowers that follow… Dior researchers have just transformed that life force into a veritable elixir that is capable of acting in the heart of the epidermis to reverse the ageing process. By what miracle? By acting at the source in order to target the mechanism that triggers ageing – a network of 152 molecules that transmit to the body’s cells the deleterious message of ageing, which then spreads, ineluctably, over time... Thus, what might seem to be the stuff of fiction or dreams now has come true, and Le Nectar Premier was born. Infused with Rosapeptide Premier², this exceptional serum demonstrates beneficial effects, within one month, on the three dimensions of cutaneous depletion: structure, texture and complexion. The skin appears visibly denser, its fine lines erased and its radiance restored.

1. In-vitro test on ingredient.

2. A complex of active ingredients patented by Dior, and now enriched with the vital force of rosebuds.

3. Powerful, precious and sustainable. The refillable Le Nectar Premier more than halves its carbon footprint after the second refill.

4. The subject of a thesis in partnership with the University of Paris-Sorbonne, and of an article published in the Journal of Investigative Dermatology.

In addition to combining cutting-edge technology with the secrets of the noblest of flowers – whose origins are entirely sustainable and traceable – Dior skincare excellence incorporates innovation into a formula composed of 97% natural ingredients, which lets it gently “merge” with the skin for deep and optimal absorption. The House’s ecological and responsible approach is also reflected in its packaging: Le Nectar Premier’s bottle is both refillable and largely recyclable³.

Echoing the unwavering passion for nature cultivated by Christian Dior, the visionary who so cherished his mother’s garden in Granville, Normandy, the house of Dior since the turn of the millennium has been pioneering the study of “Reverse Ageing⁴”, which suggests that it is possible to redress the telltale manifestations of biological age. With Le Nectar Premier, an even more decisive feat has just been accomplished. Today, science and beauty are advancing in leaps and bounds. What if defying time became a reality?