Lucky You!

Superstition played a central role in Christian Dior’s life, and he was always attuned to omens of destiny – from the (accurate) predictions of his clairvoyant to the prophetic metal star he came across one day in the street. That major influence likewise inspired his successors, conjuring a magical aura that magnifies the Dior universe now more than ever.

To celebrate that timeless passion and reflect its constantly reinvented creativity, the House presents Dior Lucky, a new collection that makes it possible to personalize bags, jewellery, shoes and accessories with symbols evoking the Dior identity. The four-leaf clover, star, bee and lily-of-the-valley – all emblems Christian Dior treasured – have been transformed into precious charms punctuated with pearls and rhinestones that are designed to enhance necklaces and bracelets as well as the laces on Dior Lucky sneakers.

Available in joyful shades of blue, pink and pale yellow, these essential shoes are also adorned with playful dice embellishments that can be attached variously to a leather bracelet or a bag charm to give any look an extra touch of exceptional style. The iconic Lady Dior, Dior Vertical Toujours and Dior Groove – along with a series of small leather goods – are enhanced with delicate medallions featuring letters of the alphabet. Available in two sizes, they are mounted on a gold chain that infuses these iconic designs with an irresistible rock allure.

In tribute to the House’s heritage, the season’s prints combine Christian Dior’s love of nature with his fascination for astrology and the divinatory arts. The 12 signs of the zodiac appear on various objects of desire, such as luggage tags, twinned with a symbolic flower. A hypnotic motif named Dior Zodiac Flowers comes to life on leather or metallic charms that make enchanting talismans.

These singular creations, an invitation to audacity and self-expression, are showcased in concept stores, pop-ins and pop-ups around the world – from Shanghai to Paris, Seoul and the Dior showcase in Harrods – that offer personalization workshops. The promise of unforgettable experiences that allow each wearer to embrace, in his or her own unique way, the essence of Dior.