THE SPIRIT
OF SAUVAGE

For the tenth anniversary of Sauvage – a global icon and the world’s best-selling fragrance – Dior has dreamed up an original advertising campaign directed by Jean-Baptiste Mondino. A return to its roots, and an absolute ode to freedom.

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© JEAN-BAPTISTE MONDINO

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A symbol of Dior perfumery, the legendary Sauvage is cast in a novel light thanks to an immersive short film that plunges the viewer into the heart of untamed nature and wide-open spaces. Exclusive images reflect a decade in the life of an unrivalled bestseller.

In a sun-scorched canyon of desertic, russet-hued immensity, our eternal hero, Johnny Depp, appears to exude tranquil strength alongside a new totemic companion, the puma, an indomitable feline that embodies the essence of Sauvage. The wildcat’s power and piercing gaze are no match for the stately figure beside him. Ready to pounce, the puma reconsiders and calms down upon contact with our hero, who observes him with a serene yet intense presence.

“In the Wild… Everything is always in front of you.” Onscreen, the actor utters that mantra to express a desire for freedom and renewed serenity. It is a message filled with hope that invites the audience to reconnect with nature and look fearlessly to the future. Expanding horizons and responding to the ultimate desire of pushing creative boundaries, this distinct vital energy brims with a sense of freedom.

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© JEAN-BAPTISTE MONDINO

Directed by Jean-Baptiste Mondino in keeping with the codes of the seventh art and accompanied by music by Ry Cooder, this short film promises unexpected sensations and concentrates more than ever the unique DNA of Sauvage. A convergence at the summit, with the signature rebelliousness and unmistakable aura of the lonesome cowboy of modern times, as masterfully personified by Johnny Depp.

A unique work that blends the iconic aesthetic of classic Westerns from the Sixties by Sergio Leone starring Clint Eastwood: a spirit and philosophy that are forever free and infinitely wild.

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© JEAN-BAPTISTE MONDINO

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