For the tenth anniversary of Sauvage – a global icon and the world’s best-selling fragrance – Dior has dreamed up an original advertising campaign directed by Jean-Baptiste Mondino. A return to its roots, and an absolute ode to freedom.
Directed by Jean-Baptiste Mondino in keeping with the codes of the seventh art and accompanied by music by Ry Cooder, this short film promises unexpected sensations and concentrates more than ever the unique DNA of Sauvage. A convergence at the summit, with the signature rebelliousness and unmistakable aura of the lonesome cowboy of modern times, as masterfully personified by Johnny Depp. |