| “Between the world of the salon and that of backstage, there exists one ultimate point of contact: that of emotion, which spreads like a flash from one to another,” Christian Dior observed in his memoirs.
An undisguised impatience for the show to begin, an acute curiosity to discover a preview of what’s new for next season, a delighted appreciation for sharing a unique moment: such is the intensity of emotion that accompanies the few effervescent seconds before a show. A not-to-be-missed event, both timeless and intrinsically inscribed in the present, it crystallizes attention, draws every gaze and stirs desire.
The show takes place simultaneously on the catwalk and backstage, where many petites mains busily bring captivating silhouettes to life. It is there, behind the curtain, that secrets are revealed, future trends are shaped and determined, and the whole mythology of fashion and beauty continues to be written, season after season.
Like a special invitation to become a part of this extraordinary experience, the House is inaugurating a brand-new boutique concept called Backstage Studio, premiering in Osaka, Japan. Visitors, whether neophytes or beauty addicts, are encouraged to explore an ultra-contemporary space with an electrifying atmosphere dedicated to the art of makeup. Each element of the décor recalls the backstage, a place where anything is possible, the beating heart of limitless creativity.
For total immersion, videos of the latest shows are displayed on the walls. Peter Philips, Creative and Image Director of Dior Makeup, has created 12 magnetic looks exclusively for this irresistibly vibrant, exceptional setting. In that spirit, everyone may experiment, explore their style, and make the shades and finishes of iconic products their own, thus asserting their own individuality. On-site, makeup artists will lead coaching sessions, offer treatment rituals, share professional tips and answer questions about matching colours to skin tone, perfecting technique or adopting the latest innovations. Personalized appointments, designed to enhance one’s singularity.
As an ultimate surprise, a beauty studio adds a couture touch, making it possible to customize a Dior Addict lipstick or Forever Cushion foundation by choosing the shades, materials and motifs that echo the latest Dior ready-to-wear collections like so many made-to-measure essentials. Lastly, to compose a routine entirely in one’s own image, a selection of emblematic treatments and fragrances completes this multi-sensorial programme. An unforgettable experience, and a magical initiation. | |
